The highly anticipated NAMM Show 2020, which successfully took place at California’s Anaheim Convention Center from January 16 to 19, marks the “beginning of a new journey” for Guangzhou Pearl River Piano Group Co., Ltd. (here as Pearl River Piano Group) this year, as it was the world’s largest piano manufacturer in the reintroduction of its new Ritmüller and Kayserburg pianos to the North American market.
The Pearl River Piano Group has always been an integral part of the NAMM Show over the past 30 years. At that time, no one could have imagined that the tiny piano manufacturer from Guangzhou, China, would become the largest piano manufacturer in the world, producing over 150,000 pianos worldwide every year, with a global market share of over 30%. This year, at NAMM, the company tackled one of the largest exhibitions on the second floor, in room 204a, with the formal presentation of its complete product lines of Pearl River, Ritmüller and Kayserburg pianos.
The new Ritmüller RS and RSH series were shown and, for the first time, a full-size concert grand piano hand-picked especially for NAMM, the Ritmüller 9-foot model GH275R. These new models were immediately positively evaluated by professional artists, educators and dealers alike, opening up new sales opportunities for both retail networks and large institutional customers. The Ritmüller brand was founded in 1795 in Göttingen, Germany, and joined the Pearl River Piano Group 20 years ago. Today, as Ritmüller gains more and more footsteps in North America, it is one of the best-selling brands in Europe and Asia. In addition, namm also ushered in the top Kayserburg Artist series this year, including the KAM5, KA6 and the popular medium-sized grand piano KA180, which are popular with professionals and music academies worldwide.
With the launch of the highly anticipated new models, Pearl River Piano Group is poised to reach the U.S. piano industry with a solid brand platform, and the company is looking ahead to bigger and better things to come.